With mobile technology becoming increasingly more common and complex, people are now able to stay updated and connected easily throughout the day. This is largely due to mobile network connections being widely available, which allow users to access the internet from anywhere, anytime. Though this is a great convenience for users, providers of these mobile network services have a tough job ahead of them: to keep up with the increased number of users and average usage per person, and continue to provide high-quality—and high-speed—services to all users.
Increased Customer Base
Since mobile devices such as smartphones and tablets are now widely available and prices have become more affordable for the average consumer, the majority of people either currently own or are planning to soon own one or more of these devices themselves. This means that the number of people using mobile devices will continue to increase until most people own several of the more popular ones. With an increased customer base, network providers must have a more powerful system to keep up with a larger number of people trying to access their network at any given time.
More Uses For Mobile Internet
Social networking sites such as Facebook provide an excellent means for people to stay connected and up to date with current events, both globally and in their circle of acquaintances and friends. Since such services are so popular, users will often want to have internet access on-the-go to log in and check or update their social accounts. Due to this, network usage increases and providers must be able to continue offering services that allow their users to stay connected.
Reliability and Speed
Not only are users requiring a reliable and stable connection at all times, speed is paramount as well. With a larger amount of websites that have a large amount of content, loading time becomes a more pronounced problem when networks are not up to speed. Having a fast connection will often make all the difference in the user’s choice of network providers. In order to keep customers satisfied, servers must be able to provide high-speed connections to all users continuously, which is not necessarily an easy task.
Originally it was to be expected that the strength of the signal varied according to location and not all services would be available wherever you went. However, users are now demanding services such as mobile internet no matter where they go. Though some areas may be too remote and inaccessible, users expect internet access in most locations. This means that providers must continue to expand their network’s coverage to wider areas and reach more customers.
Any network provider must be able to keep up with the current level of users and usage in order to succeed. However, planning for the future is critical as well. If a provider can keep up now but falls behind in the future when usage increases further, it may cause great losses to their business and reputation. In order to prevent this, servers must be updated and optimized to allow continued improvement and offering of all services.
With mobile networks being extremely common at this point in time and more users joining every day, mobile network providers must optimize their efforts and networks to keep up. Doing so will not only result in more satisfied customers, it will also expand their customer base as their reputation for offering a reliable and convenient service becomes more pronounced.
Article provided by Philip Rudy. Philip is a Search & Social Manager for ImageWorks Studio and is in charge of outreach for Actix - a company specializing in mobile network optimization